By Brian Figeroux, Esq. | Editorial credit: Ron Adar / shutterstock.com
In the lead-up to the 2025 New York City mayoral election, candidates Scott Stringer and Brad Lander are intensifying their outreach to non-white communities, aiming to build broad-based support across the city’s diverse population. Incumbent Mayor Eric Adams, who has historically garnered significant backing from Black and Latino voters, faces challenges that may impact his standing within these groups.
Scott Stringer’s Outreach Efforts
Scott Stringer, the former New York City Comptroller, is re-entering the political arena after his 2021 mayoral campaign was marred by allegations of sexual misconduct, which he has consistently denied. In his current campaign, Stringer is focusing on rebuilding trust and connecting with non-white communities.
A notable aspect of Stringer’s personal life is his family’s preparation for his son’s bar mitzvah, where the Torah portion centers on themes of sibling rivalry and reconciliation. Stringer and his wife have drawn parallels between these themes and his political journey, emphasizing forgiveness and moving forward. This narrative may resonate with communities that value family and redemption, potentially aiding his efforts to reconnect with non-white voters.
Brad Lander’s Engagement Strategies
Brad Lander, the current New York City Comptroller, has declared his candidacy for the 2025 mayoral race, positioning himself as a progressive alternative to Mayor Adams. Lander has been critical of Adams’ leadership on issues such as public safety, housing affordability, and education. He argues that Adams has not provided a compelling vision or effective management in these areas.
Lander’s campaign is likely to focus on policies that address systemic inequalities affecting non-white communities, such as affordable housing initiatives, police reform, and educational equity. By advocating for these issues, Lander aims to appeal to a diverse electorate seeking progressive change.
Eric Adams’ Standing Among Non-White Voters
Mayor Eric Adams has traditionally enjoyed strong support from Black and Latino voters, which was instrumental in his 2021 election victory. However, recent challenges, including a federal indictment on corruption charges and declining approval ratings, have complicated his re-election campaign.
Despite these setbacks, Adams continues to emphasize his identity as a representative of working-class New Yorkers, many of whom are from non-white communities. He has highlighted his personal narrative of overcoming adversity and has received support from prominent Black leaders, such as Al Sharpton, who cautioned against unfair treatment of Adams.
Comparative Analysis and Potential Impact
The outreach efforts of Stringer and Lander to non-white communities are crucial in a city as diverse as New York. Their success in these endeavors could significantly influence the election outcome.
Stringer’s narrative of redemption and focus on family values may resonate with certain non-white voters who prioritize these themes. However, overcoming past allegations remains a significant hurdle.
Lander’s progressive platform addresses systemic issues that disproportionately affect non-white communities. His emphasis on policy-driven solutions may attract voters seeking substantive change.
Adams’ established connections and personal story continue to appeal to many non-white voters. Nevertheless, his legal challenges and declining approval ratings could erode this support, providing an opportunity for challengers.
Conclusion
As the 2025 mayoral race progresses, the strategies employed by Scott Stringer and Brad Lander to engage non-white communities will play a pivotal role in their campaigns. While Eric Adams has historically held an advantage among these voters, his current challenges may level the playing field, making outreach efforts by all candidates more critical than ever.